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Digital Experiences

your customers will love

What is UX?

What is User Experience?

User Experience (or UX for short) is a methodology for understanding the different people who use your products, services, or website and then designing experiences specifically around their behaviour and motivations. 

Just like in the offline world, people behave in different, sometimes unexpected ways online. You can’t always guess what the users of your website will do until you let them loose on it. Thankfully, we know what signals to look out for that can help you understand these behaviours and design better solutions.

Sometimes, the way websites are designed is cumbersome, and people find quicker ways, just like in this example of a pavement making people walk the long route. Users take the quickest path, that of least resistance.

Sometimes, websites are designed to intentionally force certain behaviours, but people inevitably find a quicker way.

Taking the time to understand your users, plan around them, design solutions for them and (critically) test these solutions can create huge benefits for your business and your customers.

UX Benefits
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The benefits of User Experience Design

There are few hard and fast rules when it comes to people’s behaviour, but our rule of thumb is that when you take the time to understand your customers and design solutions for them, you should see an improvement in three key areas:

Customer
Satisfaction

By spending time to make things easier for your users, you make them more likely to return again and again, and rave about you to people they know.

Increased
Sales

UX removes barriers for your users. Fewer hurdles mean that they are much more likely to make it through your registration form, online checkout or contact process.

Lower
Costs

When users can complete their desired actions, they are less likely to contact you for help, or to complain. This reduces the load on support staff and allows you to focus your time more effectively.

Our UX Specialisms

These are just some of the steps we take to deliver a great experience. Not every one will be applicable to every project or situation, instead we talk through your needs and individual circumstances to design a programme of work that fits with your needs and budget.

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User Research

User Research is important to inform the decisions you make when considering Experience Design. Good practice can only take you so far, sometimes you need to hear what your customers want directly from them.

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Personas

Personas are fictional representations of your user types. Built using insight from real people, they’re a great way to remember and focus on the needs of the most important people – your customers – and ensure that everything you do is done with them in mind.

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IA

Information Architecture is the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability. Easy navigation means easy to use.

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User Journeys

Not every user does the same thing when navigating through your website or app. User Journeys plot out the paths and actions so you can identify where to focus your attention and plan a programme of improvements.

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Sketches

All great ideas start with a sketch. Perhaps on a napkin? We start all our ideas with sketches as they allow us to iterate quickly, demonstrate ideas and rapidly identify ideas that aren’t working to prevent your valuable time and effort going down a rabbit hole.

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Wireframes

Quicker and cheaper to produce than designs, wireframes are drawings of your website or app that focus on the user interaction and journey, before time is spent designing them up properly.

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Prototyping

Sometimes, flat designs don’t do the interactions in your website or app justice. Creating interactive prototypes is a great way to test the flow of your screens with your staff and users.

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Customer Experience

Customer Experience is concerned with all the interactions that customers have with your brand, regardless of how they choose to make them. Online, offline, they should all be consistent.

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Service Design

Service Design is like internal UX – it improves the lives of customers and employees by planning and organizing people, infrastructure and communications to improve service and interaction quality for customers.

People love easy-to-use websites

I was particularly interested in their focus on user experience design and that really shows in the website they developed. I am thrilled with the outcome and know that when prospective clients go to the site they will find exactly what they need easily which was my primary objective.
Nicole Johnston
Nicole JohnstonWriting Tribe
It takes a real skill to get inside the heads of our users, and help us to understand them better. Not to mention design a solution that looks good while changing almost all the aspects of a site these users were accustomed to. We've had no pushback from our customers, which is almost unheard of for a project like this, and the UKGE website is now at the cutting edge.
Tony Hyams
Tony HyamsUK Games Expo
I highly recommend using Noble Digital for your website design if you want a customer-focussed product truly reflective of you and your business, at a reasonable price.
Michelle Dalton
Michelle DaltonTemple Row Wealth Management
Noble Digital has been so helpful with a UX review of our website and online processes. They have been speedy to respond to questions and emails and explained everything in clear and common sense ways. The report identified a number of areas for improvement which are now underway with their support and assistance.
Jared Hodgson
Jared HodgsonHope at Home
I was introduced to Noble Digital, who from the outset made the process very simple. They provided a complete solution with new branding and an intuitive, user friendly website.
Brett Humphreys
Brett HumphreysTotal Comm Solutions
It has been a pleasure working with Noble Digital. Very professional and the end result is a very useable and professional looking website. There was never a problem, only solutions. Also the after sales support is quick and never a problem. Would recommended their services to anyone.
Matt Green
Matt GreenPalace Drum Clinic
Noble Digital was wonderful and helpful with their UX review of my photography website. They were quick to respond to questions and emails and explained everything in detail. The report pinpointed the holes in my website and gave detailed recommendations of varying levels to implement. I would highly recommend them and would use them again.
Lisa LanderPhotographer
★★★★★ 5/5

Case Studies

Examples of projects where our UX process made a difference and the results 

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Like what you've seen so far?

If you have a project you’d like a quote for, or think we can be of service, why not get in touch with us to discuss your next project?

We don’t do hard sell, it’s no obligation and no pressure.

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A company registered in the UK number 11827788
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